IT'S ABOUT BEING GOOD, RIGHT DOWN TO

YOUR BONES

 

It is cool to care: about people and the planet, motives and agendas, performance and practice.

 

Rejecting competition and greed, working with others committed to improving performance and conditions for people and our collective future. Our influence extends beyond aesthetics and promotion, improving environmental and ethical outcomes for organisations and individuals.

 

Know how, passion, production and experience:

 

   + Closed-loops, waste streams and re-purposing

   + Ethical and organic garment manufacturing

   + Packaging incl. post industrial recycled plastics

   + Organic formulations, accreditation and production

   + Greening, growing, landscaping, urban and rural

 

Collaboration is the new competition, working with:

 

   Pattern makers, tool makers, architects, screen printers, print publishing, mechanical engineering, plastics manufacturing, organic farming, labelling,

neon artists, photos, film and projection, sound and lighting, craft brewing, wine making, hospitality heavy weights, illustrators, drawers, dreamers and doers

WHY T-SHIRTS?

we've chosen to produce t-shirts due to their ubiquity, simplicity and symbolism - of course it is 'just a t-shirt' but things aren't always as they seem and we're hoping for transparency.

 

WHAT DO YOU MEAN?

at this point in the capitalist cycle goods are often produced in countries with ever 'cheaper' means of production, often hiding behind or underneath outsourced contracted manufacturers with little regard for the people producing the goods and little to no regard for the natural environment.

 

SO YOU KNOW WHERE THEY COME FROM?

correct. we can vouch for every step of the garment production chain because we're involved, getting dirty and know everyone else helping bring them to life in Brunswick, a traditional manufacturing neighbourhood urbanising rapidly, 5km from the centre of Melbourne, Australia. made in small batches, all t-shirts are designed, cut, sewn and printed by our posse.

 

NO SWEATSHOPS WERE USED?

to say there is no sweat equity would be a lie (!) but it is safe to say our garments are sweatshop free, cut by our Master Cutter Joseph with 25+ years in the rag trade, sewn by machinists working standard hours and paid above award rates per garment as calculated by the Textile Clothing and Footwear Union of Australia and printed by us (Cas) with the help of Dayle at NMBQ.

 

WHY ORGANIC COTTON?

Benefits include better health for farmers and the land, not to mention you and environmental conservation more broadly. Plus it's wonderfully soft and luxurious to touch. from field to fabric no toxic fertilisers or chemicals used. unfortunately most cotton grown in Australia is chemically controlled and possibly GMO while our cotton is sourced from India where it is rain fed. Cotton production is water intensive, in Australia overly relying on irrigation drawn from depleted and exhausted rivers and waterways.

 

WHAT ABOUT SCREEN PRINTING?

We print almost exclusively with Permaset Aqua 100% solvent free water based range of environmentally friendly inks. Manufactured in Sydney since 1958, Permaset is recognised by both fine artists and the professional printing trade as a premier product.

 

CAN I BUY ONE?

Naturellement...but only as a wholesale purchase of ten or more units per order for basic printed tees or 30 units minimum if you'd like full fabric printing - drop us a line hello@letloverule.com.au

 

LTD. EDT. fashion prints linking ideas with causes available here.

 

ASK ABOUT WHOLESALE ORDERS FOR YOUR PROJECT, EVENT OR BUSINESS

 

Maybe you have an idea already or need help bringing one to life. Utilising a stylistically diverse range of talented artists and designers, we'll create something for you that everyone will admire.

 

Screen printing available in multiple screens and colours for front/back garment presentation

PLUS YARDAGE PRINTING available - let us design a repeating fabric print so you and your staff/buddies/fan club can represent with your very own fabric (very cool) - 30 units minimum.

 

ALL GARMENTS WE PRODUCE ARE:

 

GOTS certified screen-printing inks - water based, solvent free, soil friendly

Made in accordance with Ethical Clothing Australia manufacturing guidelines

Organic cotton rain fed, ethically and sustainably sourced from India

Australian Certified Organic (ACO) yarn knitted and dyed in Spotswood, Melbourne

 Garments cut, sewn and printed in Brunswick - MADE IN MELBOURNE

 

Our space is run on 100% renewable energy and we work with our partners to do the same, incorporating a mix of renewable sources through supply chains.

REDUCE/REUSE/RECYCLE adopted mantra used throughout work + study

 

GROW/LEARN/KNOW

where your food comes from!

Mercury free lighting (wifi LEDs are fun!) and modern electronic equipment with minimal nasties, improved recyclable performance and power efficiency.

 

Auntie Flo features planet saving passive/non-existent heating/cooling and is next to a train station.

We forage, collect and re-appropriate found objects,

cast-offs and waste items in all manner of ways.

letloverule floating studio constantly roaming, connect here:

 

hello@letloverule.com.au

 

 D  |  A U S  |  J  |  US  |  '16

 

letloverule 2016